The IAB Spain is the Spanish chapter of Interactive Advertising Bureau, association founded on the United States in 1996 with impelling the growth of the sector of marketing and the interactive publicity. It also is responsoble for setting up a customrsinformation site on the uses of cookies in relation to internet advertising.To date they exist more than 22 offices of the IAB distributed by all the world-wide geography, being able to affirm that the IAB is the reference of the syndication of new interactive means.
The associates to the IAB Spain:
- They comprise of an independent forum in which they agree themselves standard.
- They defend the interests of the sector of marketing and the interactive publicity under a unique collective voice.
- They demonstrate the effectiveness of means through seminaries, studies of investigation, publications etc.
The IAB Spain forms part of the network of the IAB Europe, organization that agglutinates to the different European chapters and that it defends and it impels of the aspects related to the interactive means publicity in Europe.