Video marketing has emerged to surpass many traditional marketing methods. It has proven to be powerful in its ability to efficiently and reliably market and promote products. According to Digital Journal, Las Vegas, NV – JUNE 8, 2016, it branded 2016 as the Year Of Video Marketing. Cisco predicted that 69% of client internet traffic in 2017 would be as a result of video marketing.
There’s no doubt that video marketing is a major contributor to the success of your business. So, how can you use video marketing to help your business grow and succeed? Don’t worry. Relax and read on as in this article; I will give you an insight on how to utilize video marketing to benefit your business. Below, find four major ways:
1. Traffic From Website
According to Shareaholic, a site with videos on its homepage is likely to make it on Google’s search engine first page 53 times more than one without. Visitors will not only be attracted by your videos but will also stay longer than other viewers. More time helps in convincing a potential buyer who finally agrees to make a purchase.
2. Can Share With Other Marketing Platforms
Social media is a major platform for reaching out to millions of potential customers. It has become a magnet for attracting retweets of content about your business. According to jeddbullas.com, there was a 50% growth in views of videos posted on Facebook last year. In twitter, the views grew 150 times. Embrace the social media platform and create quality videos to connect with your existing and potential audience.
Video marketing boosts your online business by reaching out to your target audience with no barriers of time or location. It, therefore, has contributed significantly to the development of e-commerce. You get to show case your products more completely and interactively than texts and images. It leads to 64% buyers to more likely purchase a product they see featured online in a video. The customers experience a personal connection with your brand as they get to connect with you directly. Here is how video can boost sales.
4. It Promotes Other Marketing Initiatives
Video marketing is known to boost other marketing strategies such as email. According to Video Brewery, emails with video attachments experience a 300% click-through increase. They increase engagement and relationship with existing and potential clients and substantially decrease the rate of unsubscriptions. Even in traditional marketing platforms like on television, video marketing is known to double sales.
Though creating videos that excel online can be tough, working hard on the establishment of an engaging and quality content will make it easier. Target your brand awareness, sales increment, and customer satisfaction in your video content, and you shall be good to go.